38 to 392Driven: completed boardings rose from 38 to 392 in the second month
Driven
Driven (Dubai bus app): Meta and TikTok ads, 28.5 million impressions and 181,000 clicks in five months; completed boardings rose from 38 to 392 in the second month.
How it works
Pick the stock.
Tell me what's in and what you want to move. I send 3 ad ideas, sketched, free.
I film in a morning.
Half a day on your forecourt each month, with your stock and your team. No actors.
The ads run, you see the count.
They run on Facebook and Instagram from your own ad account, and every week you get the number of enquiries they brought in.
What you get each month
- A half-day shoot at your forecourt.
- At least 6 new short video ads of your own stock and team.
- One round of changes on each batch.
- Ads shown on Facebook and Instagram to buyers in your area, on your own ad account. You pay Meta for the ad spend direct.
- A weekly count of enquiries, and the cost of each one.
- A one-page report at the end of the month, and a check-in at day 14 of month one.
- A fixed monthly fee. No minimum term: stop with one email, at the end of the month you've paid for.
- We don't promise a number of enquiries. We count them every week, so you can see for yourself.
Want something bigger now and then? Will also makes one-off stunt films, as an optional extra.
Ads I'd film on your forecourt
The 20-second walkround
- 1Text on screen 'Just in', outside shot, door shut
- 2Door opens, camera steps in at head height
- 3Lounge, slow pan to the front window
- 4Kitchen: hob lid up, fridge door open
- 5Washroom door opens, light on
- 6A real salesperson on the step: 'Come and sit in it this week.'
Make the bed in ten seconds
- 1Clock on screen at 0, lounge as it is
- 2Cushions off, slats out, real speed
- 3Bedding goes on
- 4Clock stops (whatever time it really took)
- 5Team member lies down on it
- 6'Fancy a go? It's on our forecourt.'
The view from the bed
- 1Camera on the pillow, window blind up
- 2Forecourt view
- 3Cut: same window, parked at a real local site
- 4Morning light
- 5Wide shot of the site
- 6'Wake up here.' Your name
Some of my work
Tango Ice Blast
Content for Tango Ice Blast on TikTok: 200 million+ views.
5shops built
5 shops built
The Float Inn
I built a floating pub for my dad's 60th, and it's been on ITV and BBC News.
The pub story ran on
Questions dealers ask
Whose ad account do the ads run on?
Yours. You keep the account and the audience, and you pay Meta for the ad spend direct.
What does it cost?
A fixed monthly fee, plus the ad spend you pay Meta. It depends on how many sites you have, so we go through it on a short call.
Is there a contract?
No minimum term. Stop with one email, at the end of the month you've paid for.
Can you promise more enquiries?
No, and nobody honest can. You get a count every week, so you'll know quickly if it's working.